Well-taken product photographs can make or break your chances of a sale, especially in ecommerce. Here are some important considerations to make before choosing a professional product photographer to hire:
We’ll start with the general layout and message of your website. How will the images be integrated? Do you want them to look modern or edgy, or friendly and homely? What is the main emotion that you want your customers to feel when looking at the pictures?
When thinking how much the shoot will probably cost you, look into a few Things. For example, the photographer’s physical location and whether the travel costs will be significant are two factors that should be taken into account. Of course, how big or small the project is will also be an issue. Will the work be done on a per picture or per project basis? What must must be photographed and how complex is the result you’re aiming for? Compared to people, for example, jewelry and other reflective objects are more difficult to photograph.
Also consider whether the pictures will also used in newspapers, magazines or other media. These things are also going to influence your final cost. Generally, photographers will own the copyright to the pictures and license their use with specific terms, such as publishing the images on your website for three years. Thankfully, this is negotiable, depending on your needs. Hence, make it a point to choose a photographer who is customer-oriented, someone who has a genuine concern for your needs.
Getting the Details Straight
An vital part of this discussion concerns details of the photo session itself – for instance, lighting, background, style, and so on. These must all be in black and white to prevent future disputes. As well, take sample shots of some items first so you can check if the quality is good enough for you, and ensure that there will be no need for costly re-shoots.
Finally, just before you have the shoot, talk to the photographer about how much post processing you’re comfortable with. For example, changing brightness and color intensities is basic, how about more advanced editing techniques like adding filters to create a certain overall tone? This task is sometimes even outsourced to image retouch specialists.
With professional product photographs, your website’s value can increase with little hassle. But before that happens, hiring the right photographer will be your first important step. While you will find lots of product photographers today, you have to check out their work and see how your personalities mesh. You’ll want someone who is not only technically competent but also easy to work with.